5 stars | 350+ happy clients

we build iconic
hospitality brands

Magic Eight Co is a Chicago-based, full-service creative studio that specializes in supporting founders from the start.

Over the past decade, we've helped our clients turn mere glimmers of an idea into some of the world’s most incredible hotels, bars, and restaurants: like creating the first women’s sports bar in the windy city to building out a hotel brand that feels like home.

transform your business

We don’t just design logos. We ask the hard questions, help clients face harder problems, and establish building blocks that lay the foundation for long-term growth.

  • We build brands that draw on the power of emotion to attract target audiences, while leaving lasting impressions to bring them back again.

  • We create impactful brand materials (for both internal and external use) with the flexibility and expertise of an in-house design team.

  • We design cohesive and inviting spaces that bring the brand to life, ultimately enhancing the overall customer experience.

  • We develop strategic user flows and brand narratives—based on proven best practices—to take your business to the next level online.

  • initial discovery

    We’ll start with a quick questionnaire and intro call so that our team can get to know your needs.

  • brand development

    Then, you can kick back and relax while we build out your brand. (The only thing you’ll need to do is provide feedback when we present on day 5!)

  • the big debut

    Finally, we’ll implement all feedback and hand off your brand new brand guidelines. Now you're ready to launch.

how the magic happens

brand marketing magic, by the numbers

It takes more than an amazing meal or stay to stand out in Chi-town. That’s where branding comes into play.

of hospitality businesses fail in their first year of operation¹

60%

4/5

consumers need to trust a brand to consider spending $ there²

of brand first impressions are visual (meaning creative really matters!)³

55%

.05

seconds is all it takes for people to form an opinion about your website⁴

brand marketing magic, by the numbers

It takes more than an amazing meal or stay to stand out in Chi-town. That’s where branding comes into play.

60%

4/5

of hospitality businesses fail in their first year of operation¹

consumers need to trust a brand to consider spending $ there²

55%

.05

seconds is all it takes for people to form an opinion about your website⁴

of brand first impressions are visual (meaning creative really matters!)³

more clients we’ve made magic with

collaboration fuels our success

In the last fifteen years we have done so much more than just build, shape and scale 350+ brands. We have cultivated community, partnered and supported numerous other studios and agencies, donated our time and talent to brand education and success, and become a partner for small businesses both in Chicago and nationwide.

build a brand in eight days

Just the basics to turn your Chicago-based hospitality business into a tangible brand.
In just over a week.